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浙江自考艺术设计专业论文范文:谈平面设计中新旧元素和谐的设计方法

来源:浙江自考网 2021-01-09 15:42

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谈平面设计中新旧元素和谐的设计方法

摘要:随着中国经济的飞速发展,世界文化的不断交流,平面设计日益成为国际交流的重要工具。因为沟通的需要,国家对话的频繁,造成了视觉传达的同一要求,中国平面设计也受着同样的要求,要求发展出自己的特色来。运用好中国民族自身的传统元素,并结合现代时尚元素,让世界人民关注中国,关注中国传统文化的精髓所在。通过本文先对新旧元素概念上的阐述,并结合些“宁波百草堂食疗有限公司VI设计”中的中文简体字体和标志设计进行说明,从而进一步论述,在平面设计进程中新旧元素和谐应注意的设计前提,来寻求一些设计方法。从而说明传统元素不应是简单的、重复的、照搬的,而应是经过与新元素的打散重构和群化组合的再发掘、再深化与延伸的。

关键词:元素;平面设计;和谐;设计方法

Abstract:With China's rapid economic developing, the continuous exchange of the World Cultural and graphic design is increasingly becoming an important international exchange tools. Because of the communication needs of the national dialogue frequent cause of visual communication to the same requirements Chinese graphic design is subject to the same request, developed their own characteristics. Good use of the Chinese nation's own traditional elements, and combined with modern fashion elements and attention to the Chinese people of the world, Chinese traditional culture concern the essence. Adoption of this first elements of the old and new concept elaborated and some combination of "Ningbo Baizao Hall Healthy co.,cn VI" the Simplified Chinese characters and logo design description, further exposition of the graphic design process of new and old elements should pay attention to the harmonious design premise, to seek some design methods. Note the traditional elements which is not simple, repetitive and copying, It should be read with the new elements scatter remodeling and re-composition of the grouping to explore further deepening and extension.

Key words:Element; Graphic design; Harmony; Design Method

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